Cookie Policy

Last updated: 29 October 2025

1. Who we are and how to contact us

We’re Adam Health, and we use cookies and similar tracking technologies on our website (https://talktoadam.com). This policy explains what cookies are, how we use them, and your rights to control their use. For more details on processing your personal data, see our Privacy Notice.

2. What are cookies and similar technologies?

Cookies are small data files stored on your device when you visit our Site. These include identifiers that help us recognize your browser or device, remember preferences, and understand user behaviour. We also use local storage, web beacons, pixels (like Meta and Google Pixels), SDKs in our App, and other techniques. These tools help improve site performance, personalise content, measure usage, and display targeted ads.

Important:
We do not use cookies to collect or analyse your health information for marketing purposes. Our analytics are designed to understand website performance and user engagement, not to track or profile personal health data.

3. Why do we use these technologies?
Cookies and similar technologies help us to:

  • Make the Site and App function correctly (e.g., login, shopping cart);

  • Remember your preferences such as language or region;

  • Gather anonymous, aggregated data to improve user experience;

  • Show you relevant advertising and measure ad effectiveness;

  • Detect and prevent fraud or suspicious activity.

4. Types of cookies and trackers

a) Essential cookies

Purpose: Required for the Site to operate (e.g., login sessions, shopping cart).
Consent: These cookies are essential and do not require your prior consent. They enable core functions like secure login, checkout, and account management.
Note: Because these cookies are integral to the Site’s operation, you cannot disable or reject them through settings without impairing key functions.

b) Functional cookies

Purpose: Remember choices like language or region for a more personalised experience.
Consent: We ask for your permission before placing these cookies where applicable.

c) Performance & Analytics cookies

Purpose: Collect anonymous data about how users use the Site and App (e.g. Google Analytics, Firebase). They help us identify issues and improve the service.
Consent: We ask for your consent to place these cookies in jurisdictions where it’s required. You can withdraw consent or disable these cookies anytime.

d) Marketing & Targeting cookies

Purpose: Track your activity across our site and third-party platforms (e.g., Meta Pix, Google Ads) to show you relevant advertising and measure campaign success.
Consent: We require your explicit consent under GDPR. In the U.S., you can opt out using tools like GPC or the opt-out options provided. These cookies can be disabled via settings.

e) Social media cookies and pixels

Purpose: When you share content or engage with social media plugins (Facebook, Twitter(X), TikTok, Instagram), these companies set cookies to track activity for social sharing and targeted advertising.
Control: Managed directly by social media platforms; you can control or disable via their privacy or ad settings.

f) Third-party cookies and trackers

Third parties like Google, Facebook, and analytics service providers may set cookies to track you across multiple sites. These are configured to process data only for specific purposes. Review their privacy policies for details.

5. How you can control your cookies

  • Cookies banner: When visiting the Site, you’ll see a banner where you can accept or reject categories of cookies - this can be changed later via “Consent Preferences” at the bottom of the page.

  • Browser controls: Most browsers allow you to block, delete, or manage cookies through their settings menu. Keep in mind that blocking essential cookies will impair core functions like login and cart.

  • Privacy signals and tools: In jurisdictions where legally required (such as California), we recognise and respect GPC signals. You can also manage your preferences using industry tools like YourAdChoices, or in your device and browser settings.

Important: 

  • Essential cookies (such as session cookies, login tokens, security measures) cannot be turned off because they are necessary for the website’s basic functions. Disabling them will prevent use of critical features.

  • You can control and disable non-essential cookies at any time through our cookie settings or your browser.

6. Changes to this policy

We may update this Cookie Policy from time to time. The latest version will be posted here with a new “Last updated” date. We recommend reviewing it periodically.